Ashley Sandyford-Sykes conceived and led Openbet Casino and Microgaming Quickfire, and is now a trusted advisor to eGaming games development businesses. With a successful history within online gaming, Ashley has driven commercial and product positions at the largest games development and distribution companies in online gaming. A MBA and Mathematics graduate, in 2013 he was inducted into the Gaming Intelligence HOT50. Ashley is a unique mix of deep technical and product understanding, with a pedigree of over 100 casino game titles, and a commercial visionary defining some of the largest industry changes in online game distribution over the last 5 years. Ashley is highly knowledgeable in many aspects of game development such as regulation, use of technology, game design and mathematics, whilst also blending a global perspective on player needs, market insights, and market mechanics that is needed to produce success in online casino game development.