Carla Maree Vella
Carla Maree Vella was appointed CEO of Optimizer invest in April 2016. She is the former Managing Director of Betsson.com. In her role as CEO at Optimizer Invest she works actively to improve the performances of Optimizer’s current portfolio companies as well as to seek out new investment opportunities.
Carla lives and breathes everything digital. She is passionate about digital marketing, technology, data, operational efficiency and CRO. She is especially targeted towards user experience and thus to improve and enhance online experiences.
Apart from being a digital and user experience specialist, Carla is known for her drive and outgoing personality. She has that extra energy that really captures her audience – no matter if is a large group of entrepreneurs or a meeting between two people.
She comes across as a woman of the future with great leader skills, motivational empowerment where she balances assertiveness with an impressive mix of emotional intelligence and high IQ.
Optimizer Invest is a Scandinavian venture capital company based in Malta. The three owners (two Swedes and a Norwegian) have an extensive background in igaming, ecommerce and digital lead generation.
Optimizer is fully founder funded and is actively investing in start-ups all over the world. So far they have invested in twenty something companies, many of them Swedish (Reve, Tinitell, Consector to name a few). One of their most noticeable investments is Catena Media, recently stock listed at NASDAQ Stockholm earlier this year with great success.
The investment phase is still very active, and Optimizer seeks to find new start-ups where they can contribute with funds as well as with expertise by appointing distinct investment managers that actively work together with the entrepreneurs to leverage their businesses. As Stockholm is one of the leading tech scenes today, they have a newly established office there to be closer to where the action takes place.
Optimizer Invest has part-ownership in the following companies:
ANIMAIL/ZOOZOO.COM, BETIT GROUP, CATENA MEDIA, CASINO HEROES, CONSECTOR, CROWNSTUDENT.COM, EASY PAYMENT GATEWAY, IGAMING CLOUD, FRONTMEN, FAST PROMOTION, OKOBAY, POLAR TECH CAPITAL, READLY, REVE, SEQURA, TINITELL