James started life as an economic forecaster before developing a statistical arbitrage equity trading model that led to a life in front of far too many screens.
Seeking a new challenge, James and his brother Henry researched the lottery industry in great detail and saw a huge opportunity after uncovering that only 3% of the $250bn lottery market was played online.
Together they launched Geonomics and in so doing created an entirely new class of lottery draw game, went through four funding rounds, secured numerous industry partnerships, and reached a valuation of £50m, before an eventual exit to ZEAL Network SE.
James now runs ZEAL Investments, the investment arm of ZEAL Network that provides seed funding to innovative start-up businesses across the gaming and lottery industry. James is learning to enjoy sitting on the other side of the funding table.