Lloyd is Director of Social Gaming at PokerStars, where he leads the team responsible for free-to-play gaming.
They currently have more than 20 free-to-play applications with over 400,000 daily unique players, growing every day.
Previously, he was Senior Director at Zynga's social casino team (including Hit It Rich! slots, Zynga Poker and Wizard of Oz Slots), where he led VIP CRM efforts and arranged licensing deals.
Lloyd has been a central part of the senior management team (CCO, GM and CGO) at three exits (Merscom/Playdom, Playdom/Disney and Spooky Cool/Zynga) the past 4 years, worth over $700,000,000.