Tamara leads the development team who power the cutting-edge technology behind the website and the booking engine, and she has also launched the Smith Travel Blog, smithandkids.com, smithandfamily.co.uk and the Smith Hotels iPhone app.
As her career progressed, Tamara worked in the marketing departments of major international brands including Swissair, Honda, Unilever and Ericsson, and honed her technical knowledge through many data-driven projects, including building large CRM databases through online channels.
By 2002, the time was right to leave behind the security of her employee status. She set up her own company, an exclusive introductions agency known as The County Register, which paved the way for the launch of Mr. & Mrs. Smith. In 2014, Tamara and co-founder James Lohan were awarded MBEs for services to the British travel industry.
Tamara’s presentation focuses on the technical strategy behind boosting customer experiences and which aspects need to be addressed for best results. Whether it be through consolidating data pools or intelligent messaging, Tamara has arrange of experiences and insights to share that will help guide you on your pathway to data mastery.